The Blog Formerly Known As Practical Paralegalism
When I hear, with disturbing frequency, paralegals say that their firm does not provide them with their own business cards, I wonder if the omission is simply an oversight. I hope it’s not deliberate, because there are only positives associated with all staffers, not just paralegals, having business cards.
Paula Black, an author and expert on legal marketing, says in a recent article posted at JD Supra, “For many people, the first impression of your firm will be your business card, making it a cornerstone of building your brand.” Your highly-qualified, helpful staff members, the people that many of your clients and the public have the most contact with, are an essential part of your firm’s brand.
Here are the top three reasons why employers should give paralegals their own business cards, with the paralegal’s name and job title on the card:
- Emphasize Professionalism: A business card is tangible recognition by your firm that your paralegal is a professional, and an essential and valued part of the practice.
- Provide Contact Information: A business card is an accepted and easy way for a paralegal to personally give a variety of people, including current and potential clients, opposing parties, vendors and colleagues his or her contact information, including an email address and firm website URL.
- Market the Firm: A business card is one of the most cost effective ways to market your firm in your community. The firm’s legal staff can play a significant role in the good impression that the firm makes in the community – and their personal contacts may become future clients or referrals.
Tom Kane, another legal marketing expert and blogger at Legal Marketing Blog, says that business cards are an important marketing tool and recommends “giving every staff person their own business cards, since it makes them feel part of the team and could lead to business.”
Does your firm provide you with business cards? Please take the survey at the sidebar.